Cult Essentials

Phyto'S STORY

Phyto understand that hair still remains a fragile substance and that the modern lifestyles we lead only add to the stresses and strains on our hair. That is why their products remain natural with formulas that protect, nourish and cater for every individual hair care need. Phyto’s mission is to provide the best hair care products on the market by using the finest and most effective active ingredients found in plants. The Phyto hair range aims to preserve hair’s natural health and beauty, whilst continuing to research the best ways of protecting and preserving hair.

 

PHYTO - Botanical Power

At a time of change, when lines are fading and references become rare,
PHYTO appears as a safe and attractive brand that proves every day
that there can still be meaning in innovation and beauty.

As the first brand to reveal the power of plants to enhance the beauty of hair,
PHYTO relies on two exceptional skills:

A SCIENTIFIC APPROACH OF PLANTS & THE HAIRDRESSER’S ART
TO ENHANCE HAIR.

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PHYTO was conceived by celebrity hairdresser Patrick Alès, long before the emergence of environmental awareness and botanical hair care trends. It all started when Patrick Alès was a salon apprentice in Paris during the 1950’s. and the hair of their clientele.
The first seeds of his idea for a much gentler, less harmful range of hair products were quietly sown.

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