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In the fast-evolving world of skincare, simplicity paired with science often delivers the most radiant results. While multi-step routines have their place, the Double Cleanse – Serum – Moisturise method is quickly becoming the go-to ritual for beauty enthusiasts and dermatologists alike.

Whether you’re a skincare newbie or a seasoned glow-getter, this three-step routine is designed to cleanse deeply, treat precisely, and hydrate effectively while saving you time and maximising skin health.

💦 What is the Double Cleanse – Serum – Moisturise Routine?

This method breaks down into three powerful phases:

1. Double Cleanse

A two-step cleansing process that thoroughly removes makeup, sunscreen, pollutants, and excess sebum.

Process:
Cleanse your face twice using a good hypoallergenic cleanser that can thoroughly remove makeup, dirt, and impurities from the skin.
The first cleanse helps eliminate surface debris, makeup, and cosmetic residues, while the second cleanse deepens the process by clearing out residual impurities and sebum. This prepares your skin for better absorption of the following skincare steps such as serums and moisturisers.

2. Serum

A targeted treatment step packed with high concentrations of active ingredients like:

• Vitamin C – brightens and evens skin tone
• Niacinamide – refines pores and controls oil
• Hyaluronic Acid – plumps and deeply hydrates
• Retinol – fights ageing and promotes cell turnover

3. Moisturise

The final step locks in hydration, restores the skin barrier, and supports long-term skin resilience.

🌟 Top 7 Benefits of the Double Cleanse – Serum – Moisturise Routine

1. Thorough Cleansing for Clearer Skin
   Double cleansing ensures that pore-clogging impurities and stubborn makeup don’t linger, reducing breakouts, dullness, and congestion.
2. Enhanced Product Absorption
   By starting with a clean canvas, your skin is primed to absorb serums more efficiently, allowing active ingredients to work at their full potential.
3. Targeted Skin Treatment
   Serums deliver a customised solution to your specific skin concerns—be it acne, dryness, dark spots, or fine lines—making your routine smart and strategic.
4. Hydration Without Heaviness
   Moisturising seals in your serum and protects the skin barrier without clogging pores or creating excess shine, especially when you choose the right formulation.
5. Minimal, Yet Effective
   This trio gives you the essentials of a full routine without the overwhelm. It fits into any lifestyle—whether you're on-the-go or winding down for bed.
6. Balances All Skin Types

• Oily skin benefits from sebum control and clean pores
• Dry skin gains hydration from humectants and moisturisers
• Sensitive skin enjoys simplified care without over-exfoliating

7. Preps Skin for Makeup or SPF
   With fresh, plump skin, your base makeup applies flawlessly—and your sunscreen performs better too.

🌜 When to Use This Routine?

• Morning:Opt for a gentle cleanser, apply a vitamin C serum for antioxidant protection, and finish with a lightweight moisturiser.
• Evening: Employ the double cleansing method to remove the day's buildup, apply a serum tailored to your skin's needs, and use a richer moisturizer to aid overnight repair.

🎬 Celebrities Who Embrace This Routine

Several celebrities have publicly shared their commitment to this skincare approach:

• Elsa Hosk: Emphasizes thorough makeup removal, followed by serums and moisturizers. Prioritizes hydration and consistency.
• Paris Hilton: Uses cleanser, tightening serum, and hydrating barrier cream to combat environmental stressors.
• Hailey Bieber: Includes sheet masks and de-puffing eye creams, showcasing a dedicated daily skincare ritual.
• Nicole Kidman: Relies on exfoliating cleansers, serums, and moisturizers to maintain hydration and skin plumpness.

References:

• Byrdie – Elsa Hosk Skincare Interview
• Byrdie –Paris Hilton Skincare Interview
• NY Post – Hailey Bieber’s Skincare Routine
• Woman & Home – Nicole Kidman Skincare Secrets

💼 Product Recommendations

💦 Cleansers / Micellar Waters

• Filorga Micellar Solution 400ml — Gently removes makeup and impurities while soothing sensitive skin.
• Filorga Enzymatic Cleansing Foam 150ml — Exfoliates and purifies with enzymes and hyaluronic acid.
• Uriage Thermal Micellar Water (Normal to Dry Skin) 500ml — Hydrating formula ideal for gently cleansing dry skin.

💧 Serums / Fluids

• Filorga Age Purify Fluide 50ml — Targets fine lines, excess oil, and uneven skin tone.
• Uriage Age Lift Firming Smoothing Day Fluid 40ml — Smooths wrinkles and improves skin elasticity.
• UriageBariedermCica-Daily Serum 30ml — Repairs, soothes, and strengthens the skin barrier.

🧴 Moisturizers

• Filorga Neocica Moisturizing Cream 40ml — Intensely hydrates and calms irritated or sensitive skin.
• Uriage Xémose Soothing Face Cream 40ml — Lipid-replenishing and suitable for ultra-sensitive skin.
• Mustela Bio Organic Hydrating Cream (Face & Body) 150ml — Multi-use, organic hydration with aloe and olive oil.